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In the News

June 11, 2005

Golf's New Measuring Stick
"Dick Helmstetter, vice chairman and senior executive vice president of Callaway Golf, was asked about the future of golf club fitting.

'In the future, there will be more measuring devices built into golf clubs,' Helmstetter said.

Don't look now, but the future has arrived."

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(PDF file - 136k)

June, 2005

Smart Golf Clubs
"Golf pros are impressed with new technology that lets players download an analysis of their swing on a personal computer."

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(PDF file - 63k)

June, 2005 Issue

FRONT SIDE FIELD TEST

Get This!

Golf Magazine: Click to view the PDF - 220k

"Behold the new SmartSwing Driver. The wireless, 420-cc club talks to you (sort of), thanks to movement-sensing circuits and tiny gyroscopes inserted in the shaft. Simply smack a few balls, then download the data onto your PC or laptop. Your simulated move appears juxtaposed with an ideal animated swing, and you get instant feedback on launch angle, ball flight, clubhead speed and clubhead lag. After seeing his flat backswing in pixel form, our tester made a more upright move and turned the mother of all hooks into a drum-tight draw."

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(PDF file - 220k)

April, 2005 Issue

TRAINING AID: SmartSwing

PGA Magazine: Click to view the PDF - 350k

"Intelligent Clubs make sense for an instructor who wants to show students — and quantify — all aspects of their swings, including clubface orientation, release timing, tempo, clubhead speed, lag and acceleration. The end result is that the students should be able to improve their ball striking, distance and consistency."

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(PDF file - 350k)

April 18, 2005

How Science Can Improve Your Golf Game

YOUR CLUB IS WATCHING

Swing-analysis software has joined forces with high-tech equipment to take swing improvement one step further. One pioneer in the area, SmartSwing, recently completed a deal with Interactive Frontiers in which V1 software is used to process and analyze data downloaded from SmartSwing's "intelligent golf club." What exactly is a smart golf club? Simply put, circuitry embedded in the clubs — specifically, infrared trackers, gyroscopes and accelerometers — allows the software to track swings from backswing to follow-through. The club's memory stores information on as many as 100 swings, which it sends wirelessly to your PC for processing by V1's or SmartSwing's own software. The software can then spit back a range of statistics, from club-head speed to tempo; compare your swing to a reference swing; and offer tips to correct mistakes. For instance, it can tell whether your tempo is too fast or your release too early. SmartSwing offers a driver, a three wood and a six iron — all ranging in price from $650 to $800 — and will soon come out with a putter. In addition, says SmartSwing's Mr. Hackney, outfitters given detailed information by the company can embed the circuitry in your own clubs. "You can imagine this kind of sensor-rich equipment with a lot of applications in a wide range of sports," says Mr. Hackney, adding that the company currently has no plans to expand the technology. "Pretty much anything can be wired."

By The Wall Street Journal staff reporter, Kara Swisher

April 13, 2005

Austin
Channel 4 News
NBC Affiliate

SmartSwing Golf Club
"Golf is an old sport, but high technology is changing the way we learn the game. Developed and made here in Austin, a SmartSwing golf club has electronic sensors built into the grip." Full article at KXAN.com

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View the report online at www.kxan.com

April 1, 2005

April 1, 2005 Issue
Trends for the Modern Traveler
"Looks like a golf club, works like a golf club, so it must be ... wait, it doesn't sound like a golf club. It's a SmartSwing club, with built-in sensors that evaluate your moves and sound off when you're right — or wrong. It also records 100 swings for analysis on your home PC. $649-$790, or tech up your clubs at $699 per. (888) 794-6418, www.smartswinggolf.com, or select retail stores."
By Tracy Staton

View the article online
www.americanwaymag.com

March 25, 2005

March 25, 2005 Issue
The Latest
More and more, cutting-edge technology becomes useful to the golf shop

Golf World Business

"The SmartSwing Learning System allows consumer or teacher to purchase analyzing software and one of the company's intelligent clubs, or have an existing club retrofitted. ($649-$799, depending on products chosen; 888-794-6418)"

By Mark S. Murphy

March 23, 2005

March 28, 2005 Issue
GOLF
Getting In The Right Groove
"In golf, the key to a perfect shot is making sure you swing your club on the proper arc. Now a high-tech club can help you determine whether you're in the right groove. The $649 LS100 driver from SmartSwing (smartswinggolf.com) has special gyroscopes and circuitry built into the shaft that track the exact arc of up to 100 swings per round. After you're done, simply download data from the club into your computer via a special USB device and compare your actual swings against the ideal golf stroke."
By Dean Foust

View the BusinessWeek Article
(PDF file - 530k)

Visit businessweek.com

March 7, 2005

April 2005 Issue
"One such memorable device is SmartSwing. A seven-inch piece of circuitry inserted into the grip of a driver or iron provides instant wireless computer analysis of launch angle, ball flight, degree of clubhead lag, release timing and other mid-swing positions. In short, it does for golf clubs what on-board diagnostics does for NASCAR race cars."

View the Golf Digest Article (PDF file - 760k)

Visit Golfdigest.com

February/March, 2005
Trader Monthly February/March, 2005 Issue

The Tip Sheet
"SWING THIS: Ever wondered what your golf clubs would say if they could talk? Ours would curse at us profusely. But install the revolutionary new SmartSwing (888-794-6418; smartswinggolf.com) into yours, and they'll deliver more constructive criticism. The system utilizes microchips embedded in the shaft of the clubs, which track the movements of every swing and transfer them to your home computer via a wireless link. Club angle, speed, tempo and release are all displayed, along with a computer-generated image of your swing that allows you to compare it to an "ideal reference swing". Retrofit your current clubs ($699 per club) or purchase a set from SmartSwing's two lines of clubs ($649 and $799 per club, respectively)."

February, 2005
Palm Beach Illustrated February, 2005 Issue

Analyze This
"What would the guys at the venerable Old Course in Scotland say about the new SmartSwing driver? The computer hardware embedded in the shaft of the SmartSwing club is programmed to provide the player with detailed feedback. Information on each swing is stored in the club's memory and can be transferred to a software program on the player's home computer. From there, the player can analyze the intricacies of his or her swing — from every possible angle — and make the proper adjustments. Can R2D2 and C3PO as caddies be far behind? ($799, 888-SWING-18, www.smartswinggolf.com)"
Palm Beach Illustrated