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SmartSwing Announces Formation of Direct Sales Team

Austin, Texas, March 1, 2004

SmartSwing, Inc., the makers of a revolutionary line of intelligent golf clubs, today announced the formation of a new direct sales team.

The direct sales team will focus on recruiting and servicing top golf teaching professionals throughout the United States for SmartSwing's Affiliated Teaching Pro program as well as conducting product demonstrations at preeminent golf clubs and tour events across the country.

Joining the team are Jim Crites, Mitzi Edge, and Sue Thomas. Jim Crites has over 15 years of experience in the golf industry, including golf course construction, golf instruction, and event management. Most recently, Mr. Crites was Assistant Tournament Director of the SBC Championship, a top Champion's Tour event hosted in San Antonio, Texas. Mitzi Edge and Sue Thomas both join SmartSwing as seasoned veterans of the LPGA Tour. In addition to many successful years on the tour, Ms. Edge and Ms. Thomas' credentials include multiple NCAA All-American and junior golf awards.

"We are extremely pleased to welcome Jim, Mitzi, and Sue to our direct sales team," said Dick Eyestone, SmartSwing's chief executive officer. "They will lend our company tremendous credibility and expertise as we proactively work with teaching professionals to change the game forever. They will also provide SmartSwing with the opportunity to add real value to consumers at demo days by offering insightful advice based on instant feedback generated by our intelligent golf clubs."

About SmartSwing

SmartSwing is an Austin (TX)-based technology company that has developed a revolutionary golf learning system. Its new line of intelligent golf clubs contain patent pending technology, which for the first time allows a golfer to visualize and analyze their swing. During normal play or practice, SmartSwing clubs record all relevant swing data for future analysis. Using SmartSwing software in conjunction with our LS100 or LS300 series clubs, golfers have the unique capability to view their swing in a relative sense by superimposing it upon a known good or 'reference' swing. Sophisticated analytics allow for a detailed diagnosis of swing problems and learning progression from swinging on plane, to distance, to consistency. The result — accelerated learning and greater enjoyment of the game.

For more information about the company or its products, visit www.smartswinggolf.com or call 888-794-6418. Media inquiries should be directed to Holt Hackney at (512) 478-8858, ext. 115 or Hhackney@hackneycommunications.com.

Media Contact:
Holt Hackney
Hackney Communications
Hhackney@hackneycommunications.com
(512) 478-8858, ext. 115