SmartSwing: Press Release - November 9, 2004


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SmartSwing Introduces a Personalization Service for Existing Golf Clubs
The Intelligent Golf Club Company Also Introduces Two New Golf Clubs to Its SmartSwing-Branded Lineup — a 6-iron and a 3-wood

Austin, Texas, November 9, 2004

SmartSwing, Inc., an Austin-based golf technology company, announced today that it would begin personalizing existing golf clubs for consumers with its intelligent golf club technology.

SmartSwing's technology provides the golfer with immediate and elaborate feedback on the quality of their golf swing and other mechanics. The feedback occurs on the golf course or the range, and can be transferred to a computer via a wireless link.

"By introducing a club personalization service, we're responding to the needs of many golfers who have told us that they want the ability to house our technology in their existing clubs," said SmartSwing Chief Executive Officer Dick Eyestone. "Now we can enable virtually all popular drivers, fairway woods and irons that are available in the marketplace."

Information on the service, which starts at $699 per club, can be obtained on the SmartSwing web site (www.smartswinggolf.com), or by calling 888-794-6418.

The company also announced today the availability of two new SmartSwing-branded clubs — a 6-iron and a 3-wood — to go with the driver it launched in August.

"There are a tremendous number of dedicated golfers who want to improve and recognize that our technology can help them along that path," said Eyestone. "They embraced the driver but also want the option of working on other parts of the game, something we hope to facilitate through the introduction of these new clubs and our personalization service."

About SmartSwing

SmartSwing is an Austin (TX)-based technology company that has developed a revolutionary golf learning system. Its new line of intelligent golf clubs contain patent pending technology, which for the first time allows a golfer to visualize and analyze their swing. During normal play or practice, SmartSwing clubs record all relevant swing data for future analysis. Using SmartSwing software in conjunction with our LS100 or LS300 series clubs, golfers have the unique capability to view their swing in a relative sense by superimposing it upon a known good or 'reference' swing. Sophisticated analytics allow for a detailed diagnosis of swing problems and learning progression from swinging on plane, to distance, to consistency. The result — accelerated learning and greater enjoyment of the game.

For more information about the company or its products, visit www.smartswinggolf.com or call 888-794-6418. Media inquiries should be directed to Holt Hackney at (512) 478-8858, ext. 115 or Hhackney@hackneycommunications.com.

Media Contact:
Holt Hackney
Hackney Communications
Hhackney@hackneycommunications.com
(512) 478-8858, ext. 115