SmartSwing: Press Release - September 6, 2004


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SmartSwing Sharpens Focus with Hiring of Vignette's Former CTO
Steve Manweiler will oversee product development and provide senior leadership for the golf technology company

Austin, Texas, September 6, 2004

SmartSwing, Inc., an Austin-based golf technology company, announced today the hiring of Steve Manweiler as a senior member of its marketing team.

Manweiler was the first employee hired at Vignette and eventually became CTO at the publicly traded company. More recently, he was CTO at Troux Technologies and a Venture Fellow at AV Labs, the technology incubator of Austin Ventures.

"We're very excited to get someone like Steve, who was an integral part of a company that rose from a startup to a company with more than $250 million in sales," said Dick Eyestone, founder and CEO of SmartSwing.

Manweiler, who is a scratch golfer, said the decision to join company was an easy one.

"SmartSwing has unbelievable technology that will reshape the golf industry in a positive way," said Manweiler. "Many golfers quit the game out of frustration but SmartSwing's clubs stand to eliminate a lot of that by promoting rapid improvement and a far more enjoyable experience on the golf course."

Eyestone said Manweiler's chief responsibility will be to "cover all of the classic product management functions, including product definition, researching future products and product enhancements and working with engineering to ensure that products are developed in a timely fashion."

About SmartSwing

SmartSwing is an Austin (TX)-based technology company that has developed a revolutionary golf learning system. Its new line of intelligent golf clubs contain patent pending technology, which for the first time allows a golfer to visualize and analyze their swing. During normal play or practice, SmartSwing clubs record all relevant swing data for future analysis. Using SmartSwing software in conjunction with our LS100 or LS300 series clubs, golfers have the unique capability to view their swing in a relative sense by superimposing it upon a known good or 'reference' swing. Sophisticated analytics allow for a detailed diagnosis of swing problems and learning progression from swinging on plane, to distance, to consistency. The result — accelerated learning and greater enjoyment of the game.

For more information about the company or its products, visit www.smartswinggolf.com or call 888-794-6418. Media inquiries should be directed to Holt Hackney at (512) 478-8858, ext. 115 or Hhackney@hackneycommunications.com.

Media Contact:
Holt Hackney
Hackney Communications
Hhackney@hackneycommunications.com
(512) 478-8858, ext. 115