SmartSwing: Press Release - January 12, 2005


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Chuck Cook, Internationally Renowned Teaching Pro, Chooses SmartSwing
Highly Regarded Golf Teaching Professional Will Incorporate SmartSwing's Intelligent Golf Clubs into His Teaching As Well As Advise the Company on New Products, Features

Austin, Texas, January 12, 2005

SmartSwing, Inc., an Austin-based golf technology company, announced today that Chuck Cook, the internationally renowned golf teaching professional, has committed to using SmartSwing's intelligent golf clubs in his teaching regimen as well as serving as an advisor.

Cook's illustrious career includes being listed by Golf Digest and Golf Magazine among their top 50 teachers of the game, the 1996 PGA of America Teacher of the Year award recipient, and an instructor to 4 US Open Champions in the 1990s.

"I'm excited to work with SmartSwing, which is providing tremendous value to the industry through its technology," said Cook, who is currently Director of Instruction at Dallas National Golf Club and Barton Creek Resort and Club in Austin, TX. (www.chuckcookgolfacademy.com). "By embracing the intelligent golf clubs and utilizing SmartSwing's technology, teaching professionals can help golfers become better players."

SmartSwing also announced that Cook would serve as a product advisor to the company, helping to define the future products and how they are introduced to the industry.

"Chuck's reputation in the industry as a teacher is unparalleled," said SmartSwing CEO and founder Dick Eyestone. "We're looking forward to his long-term involvement, especially in the area of advising the company on new products and features."

About SmartSwing

SmartSwing is an Austin (TX)-based technology company that has developed a revolutionary golf learning system. Its new line of intelligent golf clubs contain patent pending technology, which for the first time allows a golfer to visualize and analyze their swing. During normal play or practice, SmartSwing clubs record all relevant swing data for future analysis. Using SmartSwing software in conjunction with our LS100 or LS300 series clubs, golfers have the unique capability to view their swing in a relative sense by superimposing it upon a known good or 'reference' swing. Sophisticated analytics allow for a detailed diagnosis of swing problems and learning progression from swinging on plane, to distance, to consistency. The result — accelerated learning and greater enjoyment of the game.

For more information about the company or its products, visit www.smartswinggolf.com or call 888-794-6418. Media inquiries should be directed to Holt Hackney at (512) 478-8858, ext. 115 or Hhackney@hackneycommunications.com.

Media Contact:
Holt Hackney
Hackney Communications
Hhackney@hackneycommunications.com
(512) 478-8858, ext. 115