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SmartSwing Introduces Software for Club Fitters
Company Modifies Its Intelligent Golf Club Technology to Create an Application that Suits the Data-Intensive Needs of the Club Fitting Industry

Austin, Texas, July 19, 2005

SmartSwing, the intelligent golf club company, introduced today a Club Fitter Edition software application that is designed to help club fitters more accurately meet the needs of golfers.

Specifically, the application will enable club fitters to map club head speed and acceleration throughout the swing, which taken together constitute a golfer's swing signature. Using the club head speed and acceleration graphs that are produced by the application, club fitters can provide more precise shaft and club head fitting. Other features of the application include customizable client reports that contain analytics, comments, and graphs, as well as other new or improved golf swing analytics.

"Club fitters have been purchasing our application since last fall when they first realized that the data collected through our technology could be used to help them instantly acquire data and better understand a golfer's swing," said CEO and founder Dick Eyestone. "As we began working with them closely, we realized there was an opportunity to develop a custom application that allows them to even better deliver their value proposition to golfers."

About SmartSwing

SmartSwing is an Austin (TX)-based technology company that has developed a revolutionary golf learning system. Its new line of intelligent golf clubs contain patent pending technology, which for the first time allows a golfer to visualize and analyze their swing. During normal play or practice, SmartSwing clubs record all relevant swing data for future analysis. Using SmartSwing software in conjunction with our LS100 or LS300 series clubs, golfers have the unique capability to view their swing in a relative sense by superimposing it upon a known good or 'reference' swing. Sophisticated analytics allow for a detailed diagnosis of swing problems and learning progression from swinging on plane, to distance, to consistency. The result — accelerated learning and greater enjoyment of the game.

The clubs are also available at select club fitters. To find a club fitter near you, visit www.smartswinggolf.com/site/clubfitters/
clubfitters.html

For more information about the company or its products, visit www.smartswinggolf.com or call 888-794-6418. Media inquiries should be directed to Holt Hackney at (512) 478-8858, ext. 115 or Hhackney@smartswinggolf.com.

Media Contact:
Holt Hackney
Hackney Communications
Hhackney@smartswinggolf.com
(512) 478-8858, ext. 115